Shutterstock announced a new kind of subscription today: Shutterstock On Demand. Up until now, buyers had to purchase a subscription plan under which they could download up to 25 images per day. However, if a buyer only downloaded 18 images on a certain day, then he or she would have lost out on 7 images. Shutterstock On Demand allows buyers to download images anytime during a one-year period after paying a fee of $49 or $229. The earnings schedule for contributors has been modified to reflect this new subscription type:
http://submit.shutterstock.com/earnings_schedule.mhtml
I’m quite interested in seeing what Shutterstock can do with this. I used to be a contributor at Lucky Oliver, which targeted the blogger crowd and offered subscription packages starting at a low $20. While there seemed to be great potential for masses of people wanting cheap, legal images, it never took off and Lucky Oliver floundered and went bust. Part of the reason may have been due to faulty marketing and lack of brand recognition.
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